Strategy
In addition to capturing and delivering content of the niche sport of swim-running via digital and social media, we sought to generate additional mainstream viewership by highlighting the location- the archipelago of Casco Bay, and by securing relevant media partnerships.
Production
The Casco Bay SwimRun couldn’t be better suited for our production capabilities as the course lent itself to extensive aerial and underwater shots and locations only accessible by boat. These shots, coupled with land based camera positions for the run sections, allowed us to capture stunning images to go with the overall event storyline.
Distribution
Two short-form videos were generated for distribution by the event’s social channels. These same pieces were then placed on World of Adventure digital- and shared by Adventure Sports Network.