Strategy
Dominica wanted to showcase the natural beauty of the island and its hiking trails targeting international adventure travelers.  Our idea was to create a “made for TV” expedition that would showcase the beauty of Dominica and its signature Waitukubuli National Trail, to active travelers and outdoor adventure enthusiasts.

Production
The production called for a 24 hour+ coverage plan covering up to 150 miles of mountainous & rainforest terrain. We relied on stabilized cameras, drone, lights, and moisture and waterproof housings to capture the full expedition.

Distribution
The feature was distributed on World of Adventure, digitally, Dominica Tourism, and via athlete sponsors such as Under Armour, Backcountry.com and Skratch Labs.