360MV was brought on by Powdr Enterprises to document the 2018 Subaru Winterfest tour and create a variety of highlight videos for both public and internal purposes. We were tasked to capture the consumer experiential aspect of the event, sponsor activations, and the resort venue backdrop, and generate edits that raise event recognition and facilitate future growth.
The production involved following a pre-determined timeline of planned activities but also necessitated reacting to spontaneous moments. Each event included a variety of sponsor activations both on and off the mountain, as well as a unique musical performance. Media capture techniques included timelapse, POV, aerial and traditional coverage.
The recap video was distributed by Subaru and resort owner and tour operator Powdr Corp via digital channels. Additionally the media is being used internally for partnership marketing presentations purposes.