Strategy
A content and creative plan was generated collaboratively between 360MV and Wright-Ryan that would celebrate their heritage, showcase their skilled craftsmanship, promote their charitable work and most importantly reveal their corporate culture and sense of team.

Production
The production tapped various production skills and techniques in the field to capture the essence of the business, its people and their craftsmanship. In post, it was all about the story- best told by the clients and employees of the company.

Distribution
The initial feature was played for a 30 year anniversary gathering and was then re-cut and packaged for social media in shorter pieces.