Reveal the incredible story of the legendary Baja 1000 off-road race by making the first-ever broadcast network sports special of the event, fully supported by sponsorship secured by 360MV. Integrate and create incremental branded content for sponsors.
The Baja 1000 is one of the most challenging races in the world to cover, as it spans 1000 miles in a foreign country, much of it beyond the comforts of civilization and cell phone reach. Our plan was anchored by stabilized helicopter coverage and numerous camera positions throughout the course, and POV.
360MV was able to secure sponsorships to fund the national broadcast on NBC, and create additional programming for Discovery Channel, Outdoor Channel, and digital outlets.