Strategy
Sam Adams hired 360MV to leverage and promote their sponsorship of the Air & Apres event through digital media, inclusive of live video, digital recap edits, and social media clips and images. We developed a highly efficient multi-tiered production plan to capture all the media and deliver it to the various distribution platforms- both live and in post.
Production
In addition to producing a livestream of the event for Facebook, we captured the action through immersive camera angles and audio recording, creative stills (cinemagraphs, photo bursts, etc.), 360 video, and extensive high-res slow motion video.
Distribution
Media was distributed via Facebook Live, and Sam Adams’s social channels, as well as through syndicated partner sites.