Strategy
Working with New Zealand Tourism, we timed our shoot around a number of high profile events the country was hosting, including the Volvo Ocean Race, Crankworks, and the Ultimate Waterman. In addition to shooting these events, we brought in talent to shoot a “5 in 1”; 5 sports in 1 day, which were activities geared towards tourists.
Production
Running nearly 3 weeks straight, we were constantly shooting and moving from the minute we landed in New Zealand. Working with our sponsor GoPro, we shot several segments 100% POV, which required a lot of angles and techniques to maximize their utility.
Distribution
The content was distributed by GoPro, New Zealand Tourism, and via World of Adventure.