Our client the Vail Valley Foundation and the event sponsor, GoPro, wanted an hour long national broadcast while also having relevant media that would generate excitement on site. Our strategy was to generate daily videos for social consumption for the duration fo the event while filming an hour long broadcast focused on the most popular and interesting competitions.
Extensive planning went into the logistics of covering 9 sports and festival elements, often with overlapping times. Our team’s ability to efficiently move from mountain to river and related settings under intense timing deadlines, was executed flawlessly.
360MV negotiated and secured distribution on NBC Sports Network for the hour-long broadcast on behalf of VVF and GoPro. Additionally, short-form videos were provided to the event and partners for immediate sharing during the event.