Working in collaboration with the event promoter and title sponsor CTI, we crafted a content plan that would highlight CTI’s sponsorship of the event and its charitable cause, amplify the company message points, and raise the profile of this prestigious and fast growing race.

We devised a game plan that maximized race coverage from start to finish, while capturing varied content and soundbites necessary for several differently themed pieces. To capture the essence of the race, we utilized highly mobile camera stabilizers and shots from and under the water.

The first output was a VNR, created on-site, for distribution to the news media. Within 48 hours of the race, multiple edits were completed highlighting different race aspects such as the kids race, charitable partner, and the competition results. Finally, longer form edits were released which included a number of CTI and Boston Triathlon message points.