360MV, in conjunction with Carmichael Lynch, Powdr and Subaru, developed a content strategy anchored around telling stories of Subaru owners who engage in active and inspirational lifestyles. Often these stories were manifested in expeditions that we conceived together, or around events and partnerships that Subaru supports.
360MV worked extensively with Carmichael Lynch to understand the “rules” and best practices for integrating and filming the Subaru vehicles and various product lines. In addition, we utilize the vehicles as naturally as possible and in a light that demonstrates their utility to each person and their chosen adventure.
Content from our shoots with Subaru have been distributed by Subaru, Outside Television, and Adventure Sports Network as well as shared by numerous athletes and partners.