Strategy
To best showcase the islands and rich culture of French Polynesia, 360MV and Tahiti Tourism selected the Hawaiki Nui Va’a race, an outrigger canoe race which is a highly prestigious event in the country, to cover for the show World of Adventure. Covering the race enabled us to showcase four stunning islands and the world beneath the sea.
Production
We told the story of the race by focusing on one of the local teams and filming interviews with them throughout the competition. We followed the race in a traditional fishing boat and slept each night in a catamaran. Naturally, we filmed underwater for a different perspective, and included nature, manta ray and shark dives to enhance the production value. The story was best encapsulated by finding the local characters and themes that make Tahiti such a special place.
Distribution
The feature was released on World of Adventure, OutsideTV and Adventure Sports Network and shared by Tahiti tourism on social media.