Strategy
GoPro, rapidly growing at the time, partnered with 360MV to enhance their existing edits and repurpose them for new audiences. Additionally, we worked closely together with an athlete ambassador to create custom content shot 100% on GoPro cameras, demonstrating to wide audiences the full capabilities of the camera.
Production
We learned a great deal about the GoPro camera, and work flows to maximize its capabilities through our work with the brand and their sponsored athletes. We always utilized multiple cameras mounted on athletes/subjects, fixed and on hand, and strove to find new creative angles to capture media not previously possible.
Distribution
Media was distributed via GoPro’s large social followings and on NBC and Outside Television.