Strategy
The primary goal of the project was to document and amplify LLB’s commitment to the Winter In New England program run by their experiential marketing team. To meet that objective, we chose to capture everything organically and unscripted, and produce a series of content pieces suitable for multiple digital platforms.
Production
With just a versatile two-person team we were able to capture LLB’s on-site presence, conduct interviews, shoot on-mountain and aerial video.
Distribution
The LLB Winter in New England edits were distributed on LLB’s Youtube channel and on Instagram.