Strategy
360MV was tapped to help create some foundational content for Ripken Baseball, which had recently been acquired by Unrivaled Sports. To accomplish this, 360MV crafted a production plan that would efficiently generate all the assets needed for a multi-tiered content campaign.
Production
360MV began by producing a signature, high-end reel for Cooperstown All-Star Village, their flagship property. In this video we incorporated archival footage from founder and Hall-of-Famer Cal Ripken Jr. to illustrate the “big-league” feel and experience CASV offers. From this 360MV was also able to produce over a dozen promos and social media edits. 360MV then shot a pilot episode of a new Series concept that tells unique stories across their properties & programs. The first docu-reality episode featured a story on the Ball Girls, an all-girls baseball team that competed at Cooperstown All-Star Village.
Distribution
360MV consulted and coordinated efforts with Ripken Baseball on Youtube strategy, best-practices and subscriber growth tactics. Media was ultimately shared across Youtube, LinkedIn, Instagram and used for sales pitches, trade shows and boardrooms.