Strategy
360MV worked with Red Bull to place their events and media content to national television. Additionally, 360MV shot numerous events and stunts for Red Bull as part of their brand strategy to associate the product with action sports.
Production
Production for Red Bull events were multi-tiered, often requiring a live broadcast component, digital media output, and a longer form television feature or show. Fast moving and dynamic events and athlete stunts challenged everyone involved to capture the moment no matter the circumstances, and meet on-going deadlines and post production deliverables.
Distribution
Content shot by and for Red Bull was distributed by 360MV to television networks including NBC, NBC Sports, Outside Television and MSG (Madison Square Garden Network). Media was also distributed by Red Bull, and eventually Red Bull Media House and their channels.