Strategy
10 Barrel Brewing turned to 360MV to capture the Hella Big Air ski and snowboard events at Copper Mountain and Mt. Bachelor. We produced both a livestream and a highlight video of each event, edited to different lengths for various digital platforms.
Production
Our production plan enabled us to efficiently capture the event for live viewing and also collect more cinematic imagery for the highlight video. Utilizing a switcher and multiple cameras we were able to run a continuous live broadcast while our dedicated highlight cameras focused on unique angles, high frame-rate video and participant soundbites.
Distribution
The live video played in real-time at the resort base area while the recap video was distributed to 10 Barrel Brewing’s and the resorts’ social media channels, as well as endemic ski and snowboard media.