Strategy
In 2020, as the covid-19 pandemic engulfed the world, 360MV helped experiential agency Live Marketing conduct Idexx Laboratories’ first-ever global virtual meeting. We provided turn-key production services including a greenscreen shoot, editing and a multi-cam livestream.
Production
The production was conducted in three phases, beginning with greenscreen presentations, then editing and finally a 2-day livestream. The livestream including individual presentations and a panel discussion involving 4 camera angles plus a remote audio patch. Our remote livestream was powered by a custom built Blackmagic Designs hardware system.
Distribution
The event was distributed live around the world to Idexx offices and employees through on24.