Strategy
Madeira hosted the Extreme Sailing Series, which provided a great opportunity to showcase the destination as a back-drop to the event. Leading with race coverage, we developed an itinerary with Madeira Tourism that would showcase not only the sailing race and venue, but the islands other cultural and adventure activities.
Production
To document multiple outdoor sports and settings, we had to climb, rappel, scuba dive, mountain bike, sail, and SUP. Our underwater camera was instrumental in connecting the ocean’s “blue” with the island’s “green”, which was best captured by timelapses. The shoot was done in a limited amount of time, which required sustaining a high energy level with longs days and nights.
Distribution
The feature was released on World of Adventure, OutsideTV and Adventure Sports Network and shared by Maderia tourism and the Extreme Sailing Series on social media.